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The Key To Reserva

Wednesday, December 5, 2007
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Part of me considered posting this on our sister site, Suck The Day, but then I thought, nah, it deserves to be seen by the elite, and narrow-minded Culturatti audience.

It’s an homage to Hitchcock directed by Martin Scorsese. I guess since the guy’s got an Oscar now, he figures he can go ahead and do anything he wants. Okay, sure, it’s also an ad for champagne, but really, who but the super-rich can afford to buy expensive champagne anyway?? Therefore, its powers of persuasion have had no effect on me whatsoever. So there, take that, Commercialism.

Even though it’s brief, Scorsese crams all kinds of Hitchcockian references in there – Notorious, Vertigo, The Man Who Knew Too Much, Sabotage, North By Northwest, The Birds (duh…) and possibly a touch of Marnie (?) – to name a few. Though I half-expected the champagne bottle to pop-open of it’s own volition on the last shot of the ‘movie’ part of the clip. It would have been yet another nod to North By Northwest, in which Hitchcock ended his grand adventure by having Cary Grant and Eva Marie Saint kissing, then cut to a shot of a train hurtling headfirst into a tunnel. Cheeky…

So sit back, and enjoy.

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5 Comments leave one →
  1. James17930 permalink
    Wednesday, December 5, 2007 11:55 pm

    What do you mean ‘narrow-minded?’

    And why is Scorcese turning this whole project into whoring for some champagne company? You’d think he’d be beyond that by now. He’s disgracing himself and Hitchcock.

    Also — Hitchcock would have done that opening shot much slower.

  2. Thursday, December 6, 2007 2:05 pm

    You may be right about Hitchcock doing that opening shot a bit slower – but the technology in Hitchcock’s day didn’t allow for complex moving shots to be done very quickly.

    And I don’t know what it says about me, but I don’t really mind that the project has been funded by a champagne company. Sure, if it had been Wal-Mart, or Coke, then yeah, it probably would have sent me through the roof. But I don’t even remember the name of the champagne, and it wouldn’t have been made at all (probably) otherwise. It’s just a trifle, and I took it as such.

    Plus, I don’t think Hitchcock would have been upset, he was pretty savvy at marketing his own works. I think he would have found the funny in it.

  3. James17930 permalink
    Thursday, December 6, 2007 9:45 pm

    Okay, I see your point, but the project could have been done with just Scorsese’s money if it came down to it.

    To me it just shows he wasn’t all that serious about it.

    Although maybe that’s what the birds at the end are meant to signify — Hitch’s angry ghost about to exact revenge.

  4. Sunday, December 16, 2007 8:14 pm

    This being a commercial ad-piece notwithstanding, I thought it was quite well done. I certainly didn’t know Scorsese even had a sense of humour, but it was everywhere in here: from the original piece about the unmade Hitchcock film and missing pages, to the last bit, to the birds as, yes, Hitch’s vengeful thoughts.

  5. Alex permalink
    Saturday, December 29, 2007 3:53 pm

    This was dope through and through, yah the champagne was odd, but im surprised people do not copy hitchcock’s style more. it looked visually great with all the new technology

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